Why Flipora May Be the Missing Link in Web Search

When you take into consideration the amazing technology that goes behind search engines, one cannot help but be impressed. Over the last 20 years, search technology has taken incredible strides. It’s hard to believe that the largest search engine in the world, Google is only 17 years old. Now what was once a small renegade search engine is a commonly used worldwide name, as much a part of our lives as our television sets or automobiles.

Growth is the backbone of technology. Without constant advancements and improvements, our lives would be made less convenient. Because of these advancements, the way we live, work, shop and find information is greatly enhanced.

One can hardly fathom that search technology could actually be improved upon, especially when we have the information of the entire world as close as our cell phones. But is there room for improvement? Can search technology actually be improved upon in this day and age? Can we actually expect something better than the zenith of what we have now?

Flipora, a brand-new search engine is breaking new ground and how people use search and the results that they receive. The search engine is the creation of Jonathan Siddharth and Vijay Krishnan, two graduates from Stanford University who had a better idea for a search engine than the ones that occupy the present space. And their plan was so simple, it makes sense upon further inspection.

One of the main complaints about search engines is that they don’t reply to inquiries with information that is relevant to the user. In many cases the information that a search engine returns is based upon an algorithm that is written by a team of programmers, and not necessarily convey the real world, common knowledge known by individuals. Flipora attempts to bridge that gap by incorporating a unique approach that utilizes social usage online. By combining social usage received with a proprietary search algorithm, Flipora returns search results that are more personal in nature and has more data relevant to the search than other search engines.

The upstart search engine recently received a $1.5 million stipend from a group of investors, including Anil Dharni, the Co-Founder of Funzio, and Mayank Bawa, Founder and CEO of Aster Data. Since their initial startup in 2012, they have received close to $4.5 million worth of startup funding.

The technology behind search engines are constantly evolving and changing, but in many ways lack the human touch. Through the efforts of Siddharth and Krishnan, the Flipora search engine promises to be a search engine tool that bridges the gap.

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