The Eucatex Company in Brazil

Eucatex Company is a firm that has its focus on environment and uses raw materials from the eucalyptus trees in the manufacture of ceiling tiles and panels. The company started more than five decades ago. Initially, the company manufactured soft boards but later started producing hard boards. They also produced paints that were used for coating their panels and the ceiling tiles. To ensure their self-reliance in raw materials production, the company has bought large tracts of land and emphasize on reforestation. Towards the end of the 1980’s, Eucatex had their products exported to more than fifty countries.

Eucatex produced varnishes and paints in their considerably developed laboratories. The product of the company became recognized globally, and the firm became certified. In recent times, Eucatex started embracing modern technology and techniques in the production of furniture such as the doors. By the time the company was commemorating its 60th birthday, it had managed to manufacture products such as wall partitions, laminate floors, MDF and MDP panels, doors and paints.

In a bid to support and give back to the community, Eucatex has engaged in social activities and has concentrated more on NGOs in aid of children. “House of Nature” is one of the popular programs that Eucatex Company has developed with more than 680 visits and above 20,000 visitors. The primary aim of this program is developing and transmitting environmental conservation concepts through training of the learners. It also gives the guests an opportunity to learn the ecological system of the region.

In a recent move, Eucatex engaged parents, teachers and students of a school in Santo Andre, SP, in a project whose main focus was to renovate the floor and the entire wall of the school. During this project, Eucatex donated paints to the school that came in handy for renewing the whole school. Besides, the children with artistic painting talents were used to paint the floors. The company has encouraged the employees over years to practice the social responsibility by donating diapers, clothing and food after every quarter of a year to go to the vulnerable group in the society.

Flavio Maluf, the vice chairman, the Chief Executive Officer and a member of the Company’s Executive Board has been steering the Company to success. He has specialized in manufacturing, supply chain management, product management, training and leadership among others. This professional expertise has helped him to steer the company to greater heights. He has distinctive team leadership and planning skills that have been imperative in his management role. He is an expert in mechanics as well as an entrepreneur. He is a graduate from FAAP located in Brazil. He is the son of Paulo Maluf, a politician. He is also a community volunteer.

Leave a Reply