Whitney Wolfe Herd is changing the game with the world of dating. With her app, Bumble, making waves across the globe and being one of the most downloaded dating apps online today, she is ultimately the women who fought against all the odds for women in the workplace and in general.
Most people know her as the woman who created Bumble in her twenties, but not many people know she helped co-create Tinder. in fact, she helped build the app with her own set of ideas and strategies, but it wasn’t until her then boyfriend started treating her wrong and abusing her and the entire company had neglected her. Being a woman in the midst of men, she was mistreated and sued the app for misconduct.
In the end, she wanted no more business with the people from Tinder, and she learned early on that she needed to move forward from the company. From that experience, she continued realizing and remembering how much so many women struggle and deal with unnecessary disrespect from men on dating apps and even on sites like Linkedin that are meant to be professional social media sites. The guys who go out of their way to message things like, “I saw you on Tinder so I thought I’d say on this social media site as well.” The disrespect and how men chase and run after women because of how society has put men on the side of chasing women has caused some of them to go into the aggressive mode. With the right societal shift, this doesn’t have to happen.
This caught her eye and reminded her she could make a difference in the way that she can. So she created Bumble, and through this app, she is making sure that when a guy and girl swipe right on each other and they match, no men can go after the girl to message her. The woman must message first in order to keep the conversation going. This allows for women to feel safe, secure, and capable of making own choices whether to pursue a guy or not.
This entire app is her way of showcasing to the people from Tinder that she has a hold of her life, and after recently getting married and becoming Whitney Wolfe Herd, she is showing that true love does exist. At such a young age, she definitely has her life together.
About Whitney Wolfe Herd: www.fastcompany.com/person/whitney-wolfe