There is no doubt that after the “share post” button is hit, many of us wish we had it to do all over again. One seemingly simple comment can be seen as harmless by most, but taken very negatively by many others, and cause them to feel as if they are the brunt of a bad joke or being cyber-bullied. And it’s those negative responses and shares that cause the unforeseen trouble. This was the case when HootSuite CEO and founder Ryan Holmes posted a pic and comment to the company site; in what was meant to be a parting toast for his laid off employees, was instead regarded as an insult. The resulting negative feedback forced HootSuite to remove the post…without any further comment.
According to online reputation expert Darius Fisher, president of Status Labs, “After all, executives are the face of the company and should represent their company’s voice,”…“Even if it’s on their personal social media platforms.” Status Labs believes that business owners and especially upper management should have training in how to properly navigate different social media platforms. To simply assume everyone has a Facebook account therefore everyone knows what to say and how to say it, is a huge mistake when it comes to public figures and business leaders. The snowball effect of a negative post can take a lot of PR work to fix.
Some other proactive steps businesses should be aware of and Mr. Fisher stresses, is to make sure the privacy settings on your social media sites are properly set and to also have the mindset that nothing is truly private in the digital world. Going after data brokers like PeopleSmart and WhitePages to remove your personal information is also a good idea. Regular Google searches on yourself, when done the right way may bring up any negative information, but hiring a service like Status Labs ensures that not only is bad data removed but it is also replaced with good content that shines a positive light on you or your organization. With specialist in search engine optimization, social media and content marketing, and public relations, Status Labs can turn a catastrophe into a turning point.