The first impression of any brand, company, or service these days is the information we find on the internet. If we want to know what a restraint is like, the first thing we do in this world of the internet is to look it up and see what other people are saying about it. This view of the brand or business is made and broken based on what the customer sees online. However, these rantings or ratings might or might not come from a real patron. It has been found that many of the negative comments are done by 1 or 2 people that didn’t like something about the brand or employees that are looking to get back at the company. Regardless, every brand and business has to look into what their brand looks like online. The game is simple, the more positive the comments the higher rating you have. The more negative the ratings the more negative the ratings are. The first thing that any business can not do is simply ignore the comments. These comments are not going to go away, therefore you have to work at accumulating more and more positive comments than negative ones. The easiest way to do this is to ask each patron to make a positive comment about the brand. The number one thing not to do is to get in an argument online with someone who has put a negative comment about the company. If the owner is going to contact the person, it is best to contact them off line. All in all, the way a brand looks on the net is how the brand looks to the people.
An individual whose entire job is to make a brand or a businesses’ digital presence look good is Darius M. Fisher the president of Status Labs. Darius Fisher and his company spend their entire time dealing with online crisis and fixing digital reputations. They either work to clean up and repair the digital presence of a company or work to advance the reputation. His job is to fix the reputation of his public figure clients or business. He coaches his clients on how to use social media such as so that there is no way for anyone to ever retrieve personal information about you or about your relatives in any way. Actually, he suggests that no matter what the privacy settings say; you should never post anything you don’t want to go public on any of the social media platforms. Everything you read in the newspaper or on a blog is not always the full story. Darius sees himself as a fixer of people’s online identities, and for those in the public eye, he gives them a second chance of a new online identity. According to Fisher, the more you protect what information is leaked into the world of the internet, the better your online identity will be. All of us need to pay attention to our online identity.