To know more about a particular brand, customers generally research about that company online. Unsatisfied customers will submit negative reviews on the website, and these comments cannot be deleted. Potential prospects judge the reputation of the brand based on these reviews submitted by other customers. Exceptional firms focus on this aspect; hence hire digital agencies that work on reputation management. Reputed organizations have strong marketing engines, and public relations firms have the required resourced to make this reputation management everyday task. Nowadays even small scale companies want to focus on this strategy and hence opt for a cost-effective option.
While some CEOs respond to these negative feedback, and this may sometimes turn to an argument. Hence, they have to focus on client service.
Darius Fisher is a Digital Crisis Expert, and he is the president of Status Labs, which is headquartered in Austin. This company focuses on renewing a client’s digital presence, and it does not matter if it via Search engines or on social media. He confirms that the biggest mistake is indifferent attitude and lack of preparation. Some top-notch executives do not give much attention to their online reputation. Moreover, they are lacking in foresight and thereby get affected by bad press or customer attacks. A company has to invest in online reputation management and should screen their web presence.
Darius Fisher’s Company specializes in even altering Google’s search results. However, this takes considerable time and effort along with proper planning. First they develop and promote new content and then publish it on the websites. Now Google displays the new content about a person, establishment first. They cover only positive aspects about that individual or company and include them in social media, personal websites. In addition to that they release dynamic videos, press releases, guest articles and much more than that. Status Labs is referral based and has gained immense popularity among top executives.