Recently listening to the radio, I came across an interesting interview with Andy Wirth the CEO of Squaw Valley Ski Resort about what his business is doing due to the difficulty of the drought which has hit California.
This interview was on the Press Play with Madeleine Brand program on the KCRW radio where he answers some questions relating to the media hype and the perceptions people have about the ski industry when the weather conditions are not favourable.
Andy Wirth finds himself more often than not having to understand the weather and meteorology as a whole. Even though his role as CEO is more about the business side of the resort he finds himself having to factor in the weather now more than ever.
He has a background as a wilderness ranger when he first started out along his path and so has adequate understanding of weather and what it means for his business. He is thankful of this believes it is for this very reason he understands what adaptations or work arounds need to be made in order to remain profitable.
The Squaw Valley Ski Resort has been profitable over this difficult time but Andy Wirth ensures listeners that profits are no where near their potential projections if weather conditions were favourable.
The resort has made use of modern techniques in order to either produce snow from nothing or to move the snow that is available to places where it can be used for skiing or snowboarding. Modern machinery makes this possible. Learn more about Andy Wirth: www.kcrw.com/people/andy-wirth and http://www.cbs.com/shows/undercover_boss/photos/1000242/season-4-episode-11-sqauw-valley/
There are also rumours that El Nino might continue to be unfavourable towards snow fall however Andy Wirth believes it is more favourable for snow thanks to the reduction of the Ridiculously Resilient Ridge which will allow in warmer conditions which ultimately are in favour of snow fall.
The Stanford report shows that for the next few years to come that snow will become less and less due to a volatile climate and for this very reason business like the Squaw Valley Ski Resort will have to look for alternative ways to still make a profit. You can read more: Just Breathe: Andy Wirth on the Upswing in Tahoe
One of the ways that Andy Wirth is looking to curb this problem is by making more use of the summer months offering more events and allowing for business to make up for the losses in the winter months. Andy Wirth has always had an interest to improve the conditions of the community’s surrounding Olympic Valley.
He has worked with various industries to reduce the carbon foot print but ultimately it is his adaptation plan that will ensure his business succeeds even with their main revenue stream diminishing further in years to come.