Think you need a professional reputation management company to manage your reputation for you? There are actual many things you can do to manage your reputation yourself. We describe what you can do yourself, before having to resort to a reputation management specialist. Try these things out yourself and see what happens.
Your online reputation speaks volumes about your company or yourself if your are an entrepreneur or professional. Try to snap up domain names that include your company, product or personal name as soon as possible. If you can not snap up a domain name of your company, product or personal name try to get a variation that is close enough. Bear in mind that you can also create your own website, as long as the domain has not been created yet by anybody.
The reason why owning company domain names is important is because these domains will often show up first in search engine results. People will also tend to click on them more frequently and search the terms found in the domain name.
If you can’t get or find an ideal domain name, then work with what you have and focus on optimizing your content. Put keywords and phrases that people are searching on the web into your website. Include it in your content, blogs, postings, titles, and descriptions. All of this will bring customers to you and establish credibility to your name.
After your content is optimized and you have a good domain name, keep an eye out for negative and false content appearing on the web. Be vigilant and proactive. Create content on social media, through blogs, on professional websites like about.me and consider creating several domain websites with variations about your business. Remember the more positive and useful content you have, the less likely negative content is to surface and appear when someone searches your company or name.
While you can do a lot to manage your reputation on your own, sometimes the task at hand requires expert advice such as that found on Searchcleanup.com. This is a company that can clean up bad search results and eliminate negative reviews and ripoff reports from the web. The service found at Searchcleanup.com comes with a free, no obligation estimate. It is best to turn to an expert if you are already suffering from a reputation crisis or have lots of negative content that you cannot handle on your own. Follow Search Cleanup on Twitter @search_cleanup to learn more.