When we talk about what Amazon does, the company’s name has almost become a panchreston in its own right: Which specific area of retail are we discussing here? There’s almost nothing retail-oriented that the company can’t do — well, within legal boundaries at least. As of late, the monumental web-based selling platform has dialed up the heat, now training its focus on none other than the medical industry.
“Wait, I thought they sold supplements and whatnot already?” Well, they do, but that’s not specifically what they’re diving into here. The medical industry as a whole is decided by variables like:
- Health care services
- Prescription medications
- Pharmaceutical consultation
- Doctor-administered opiates and anesthesia
- Equipment that’s used in a medical setting such as reclining beds and heart monitors
Everything that’s included on that list requires a license of one sort or another to be sold or delivered in most states within the U.S., and Amazon is doing this amazing dance step of acquiring such licenses. This is placing quite a bit of pressure on the likes of Rite Aid, Walgreen’s, and most notably CVS. CVS, to be clear, is having none of it and wants to bring the fight back to Amazon.
Neither company has “gone Kujo” as it were; it’s more that Amazon hasn’t had enough fame and glory yet while CVS is just defending its turf. It seems that the latter was well-prepared for the coming apocalypse, and it was only a matter of time when Amazon has become responsible for Whole Foods and Toys “R” Us dropping out of the fight, so the brains of the health and wellness company decided to work out a plan with health insurance company Aetna in hopes of buying them up and employing their services inside every CVS store in the States.
This is a pretty evil plan in its own right since Amazon can’t really fight health insurance as a strictly retail platform. Making matters worse for them is the fact that CVS may entrust the back-end health care IT support in the hands of someone like Drew Madden, who’s a renown executive with the technical repertoire to put a sniper scope on a crowbar and make it work. With Aetna under their wing eventually, CVS will need the upgrades to their networking and hardware in order to make the transition smooth-going, so let’s see what they’ll do next in the coming months.