ClassDojo is an education start-up that is based in San Francisco and has been in existence since 2011. The objective of the company is to develop an application that connects students, teachers, and parent all year round. Through the platform, parents and teachers can communicate consistently and share information about the student’s activities as well as social and behavioral development at school. It breaks the traditional norm whereby parents only got to know about their children activities during the parent-teacher meetings that are held mostly once per semester.
The funding ClassDojo received was closed late in 2015. According to the co-founders, Sam Chaudhary and Liam Don, the capital that was raised from the Series B round of funding will be used to research and try and figure out the type and kind of content that and app features that will add value to parents who use the app. While doing this, they are not only focused on its use at school but also at home. They intend to make it useful to parents so that they can get a guide that will help them support and enhance the learning and development that their kids are doing at school.
The ClassDojo app allows teachers to schedule activities and make it known to parents that are using the application. They can take photos and videos and post them on the platform of all student activities throughout the day.
When the start-up was starting in 2011, they looked at what other similar startups were doing. Some of the things that they noticed is that most edtech startups were creating content that they were selling to students, teachers, and parents. ClassDojo decided to do it differently by developing a platform that was free and easy to use so that they could create a culture and community between students, parents, and teachers.
Since they started, the platform has grown and is now used by more than 8500 teachers in various schools across the United States. Most teachers that are using the app are those teaching kindergarten through to 8th grade. Focus is on distributing the app to more teachers, not only in the United States but also in other countries.
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