Bob Reina is happiest when he knows he’s helping other people succeed at their own ambitions and goals. That’s part of the reason he started Talk Fusion, a direct selling company that not only sells highly-reviewed customer products, but also allows people to resell products. Bob Reina has made a lot of money as CEO of this company, but he doesn’t want the money to be the emphasis of the company. To put it in his own words, he says, “with great success comes even greater responsibility.” Talk Fusion has given businesses the chance to improve their public relations through the use of video emails.
Reina started Talk Fusion at a time when he was looking for more purpose in his life, and a drive to do even greater good. He had done well at his previous job as a local police officer and liked that he could help people doing that, but he wanted to spend more time with his family and run his own schedule. So he quit his job and went into the risky business of direct selling. It wasn’t easy going from steady employment to a profession that never guarantees a paycheck, but he stuck to it. And then one time when he was on vacation, he came up with the idea to convert videos he recorded into emails, and that’s how Talk Fusion got started.
Bob Reina decided to make Talk Fusion even more user-friendly by including free trials in with the products, where customers could try the products without needing a credit card. He started the associate program so that people could make money and earn rewards for their hard work, and since its inception this program has helped many people become independently employed and take charge of their own finances. But Reina also gives back to his local community, helping causes such as humane societies and youth sports leagues, and he has an incentive program for associates to give a free Talk Fusion account to any local charity that they wish to give to. To date, Reina has given over $1 billion in his own charity.